Created a process for employees at UMR to manage partner custom content addressing fragmented UX and inefficient maintenance
Created partner-focused solutions and contributed to the development of a B2B2C white-label template for a digital travel platform.
A complete overhaul and redesign of both the public B2C and secure B2B2C site for all constituents of UMR.
Redesigned an add-on feature to address a drop in conversion rate by implementing data-driven design improvements leading to a significant increase in conversions.
Established the role of UX & created processes for aligning designs with customer needs for a B2B inventory management SaaS.
Designed and delivered a concert streaming app start-up for MVP launch.
Designer, copy-writer and developer of a firearm customization and restoration business site.
An app design for adventurous travelers who want to book a mystery flight to an unknown destination.
Website redesign for an ergonomic consulting service.
Newsletter redesign.
I am designer & researcher with a passion for understanding how technology impacts people’s behavior and influences their habits.
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